Westminster, MD, resident Ramon Anthony Jandra is an accomplished business executive expert with vast experience that spans almost three decades. A business administration graduate from University of Phoenix, Anthony Jandra has had an illustrious career that has seen him hold senior positions in organizations he’s worked for. Currently, Ramon Anthony Jandra is a business consultant with JFive LLC where he specializes in developing marketing and sales plans for aerospace and defense industry companies.

Engaging in business without a sales and marketing plan is like driving on the highway without a map. Marketing experts in charge of developing sales and marketing plans need to understand the qualities and values of having a good plan. Developing a sustainable and effective plan should begin with a company performing a SWOT (strengths, weaknesses, opportunities and threats) analysis. Here, strengths that give a firm competitive advantage, weaknesses that lower a company’s ability to achieve its objectives, opportunities that help a company grow and threats that limit a company’s entry into primary markets should all be put into perspective.

Other key components of an effective sales and marketing plan include a business understanding its target customers and developing a demographic portrait that shows a clear profile of customers. Here, factors such as age, gender, income level, profession, location and education level should be clearly and accurately captured. It makes no sense to spend time and money chasing after the wrong prospects, so they shouldn’t feature in a sales plan in the first place. Also, a good sales plan template should also focus on value and not features. Clients buy benefits not features so it is vital to focus on what value business products shall offer to customers. The aim is to strongly highlight the competitive advantage in a business plan that should guide the business going forward.